This year has been a rather exciting year with a lot of brands penetrating the beauty and hair industry. Many of these new generation of creators /designers are of African and Caribbean descent—some with little formal training—yet they have the business acumen and creativity to create and sell a great brand.

Given the beauty industry has recognized the importance of melanin inclusion—there have been more niche brands that have impacted the scene—and captivated millennials of today; therefore, encouraging individuals to be go-getters. Check out some of the emerging brands that has caught the eye of DELUX—and has taken 2018’s beauty industry by storm.


Luxemore London is an all-natural premium hair care line for Afro-Caribbeans. With natural hair trends on the rise, there has been an influx of natural hair products to flood the market. As Black women, it can be extremely difficult to choose the right product, when we are bombarded with a plethora of hair and beauty products that promise to change our lives.

However, this new brand is an ethical vegan hair brand—and what I love most about it—it is African! The all-natural hair brand launched recently, and it is not only for the ladies, but men can use it too. They offer beard oil and the luxe bar raw is priced at £25 plus free shipping.

Not to mention, Luxemore has a great hair oil range. To see more of their products, visit them at


If you are anything like me and you adore African inspired jewelry, you will simply adore Lonam Jewellery. Lonam Jewellery, was founded by Entrepreneur Aisha Asamany. The half-Ghanaian founder has created the delicate geometric pieces—inspired by West African Adnikra symbols from Ghana.

The delicate pieces are versatile and can be worn either day or night. The stunning ‘Nana Charm Bangle’ and ‘Nana Ring’ are some of Asamany’s best sellers. The brand also caters to men, so if you are looking for his and hers gifts this Christmas, try Lonam Jewellery. You will not be disappointed!


Lately, mental health awareness and acceptance has been on the rise. British Ghanaian designer, Nicholas Kingsley based in London has introduced an aromatherapy line to his luxury label—Nicholas Kingsley. The lifestyle specialist has created a product that will uplift and positively enhance one’s state of mind.

The product is now featured in stores and it smells heavenly. The aim of the diffuser is too sooth and combat medium to low grade moods and anxiety disorders relating to stress and depression.


Treasure Tress is taking the natural hair scene by storm, masterminded by the beautiful entrepreneur Jamelia Donaldson.

The subscription product box for kinky hair is filled with sensational hair treats that your hair will thank you for in the long run. The packaging is impressive with pamphlets modelled by natural hair beauties and little girls that will make your ovaries tingle!

Products such as Cantu, Crème of Nature, Palmers and many more. You will fall in love with this beauty box, I promise. Check out their site and see what Treasure Tress  has in store for your tresses!



Don’t you just love some good old Shea butter? Our grandmothers and mothers swear by it! Shea butter is one of those products that works wonders for the skin and hair.

My Shea Dream is a 100% natural, unrefined, organic shea butter from Ghana. The range offers a variety of prices and flavors from Mango shea butter to Vanilla Shea butter. Co-founder Daniel Oduro, who is a digital marketing consultant by profession started the company after an influx of interest about the products he used to maintain his flourishing beard!

Inspired by brands such as Shea Moisture and Sundial brands—My Shea Dream was conceived. My Shea Dream has taken social media by storm due to its divine and well thought out product. With Christmas is around the corner, this product would be the perfect stocking stuffer.


Well that’s it for my beauty brand shout-out! If you have a brand or know of any brands that I have not mentioned, feel free to drop them in the comments below.


Urban Hydration’s Plant Based Lemon Body Products



Lawrencia Asiedu
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