FAMILY FUED: JAY-Z CONFESSIONS TO BEYONCE
JAY-Z has teased a new 4:44 visual, this time for the Beyoncé-featuring track “Family Feud.” In the clip, Jay hangs around a church while Beyoncé watches from the altar. Their daughter Blue Ivy also appears.
Jay recently confirmed that he and Beyoncé are working on a new album together. “We were using our art almost like a therapy session,” he explained.
Jay-Z’s thoughtful and confessional 2017 album 4:44 has already yielded a great many music videos, including truly great ones for the songs “The Story Of O.J.” and “Moonlight.” Today, he unveils a new one for “Family Feud” that features appearances from members of Jay’s actual family. The lush, sumptuous clip, directed by Ava DuVernay, features Jay’s wife Beyoncé and their daughter Blue Ivy, and it takes off running with its themes of betrayal and religion. Check it out below.