Over the past few years, TikTok has become the go-to social media app. A place where everyone from dancers, to beauty gurus, have found a platform to share their talents, thoughts, and even new products that everyone should be aware of! From hair to skincare the app is full of new things to test out. Currently, black-owned businesses are in the spotlight, which created the perfect opportunity to buy black, and test out some amazing new products that have become Tik Tok favorites! Although it was hard to process, we have gathered a list of some of our favorite black-owned beauty products that Tik Tokers are raving about! 

Black Girl Sunscreen

Black Girl Sunscreen (BGS) is one of the many products that has gained Tik Tok attention over the past year. Whether you’re on vacation, beauty, or lifestyle TikTok, you’re bound to come across this product on your for you page! Beauty Gurus are not only raving about the protection the sunscreen provides, but the lack of residue it leaves behind on all skin types. Unlike many sun protectants, this product is vegan and cruelty-free, and infused with natural ingredients including avocado, jojoba, and cacao, perfect for natural moisturization! Click here to purchase Black Girl Sunscreen

Beauty Bakerie InstaBake Aqua Foundation

Finding a foundation that provides full coverage, that comes in all shades, and is affordable can be a challenge for makeup lovers! However, this black-owned makeup brand has been all over Tik Tok due to its affordable prices, easy accessibility, and great products! The Beauty Bakerie foundation comes in a variety of darker shades, great for women whose tones often get left out. And this product still manages to be lightweight, pore, and texture blurring while creating a dewy makeup look! Click here to purchase Beauty Bakerie InstaBake Aqua Foundation

Oui The People Featherweight Hydrating Body Gloss

Tik Tok Get Ready with Me’s (GRWM) is extremely popular on the app. So much so that it’s become easy to implement parts of other routines into our own. If you’re thinking about updating your body care routine the Oui The People Body Gloss is a must-have. This serum is crafted with a combination of rosehip, avocado, and other oils to create the perfect hydrating potion for skin! It’s lightweight and can serve as a pre-moisturizer or be used solo! Click here to purchase: Oui The People Featherweight Hydrating Body Gloss

JACQ’S Balancing Face Serum 

New skincare products are popping up every day but it’s not often that we see those that are black owned and Vegan! JACQS has gained Tik Tok popularity for just that. This face serum was created for those looking to achieve hydrated, smooth and glowing skin. With ingredients such as carrot, rose geranium, ferulic acid and rosehip seed oil this oil is bound to leave your face supple, dewy and rejuvenated! Click here to purchase Jacqs Balancing Face Serum

Fortify’d  Naturals Sage Infused Black Shampoo 

This sage-infused black shampoo is a Tik Tok favorite! If you struggle with removing stubborn oils and dirt from your hair, scalp, and skin this product is just what you need. Packed with sage and this shampoo is gentle enough to keep your hair protected while working to improve blood circulation, grow your strands and cleanse it of hard to get to build up! Click here to purchase Fortified Natural Sage Infused Black Shampoo

Shea Moistures Jamaican Black Castor Oil Strengthen and Restore Serum 

Hair growth is a common goal for many Tik Tokers. If you’re looking for hair growth tips then you’ll have several to choose from, some more crazy than others. And one product that has hundreds of Tik Toks under its belt is the Shea Moistures Jamaican Black Castor Oil. A product known for strengthening hair strands, promoting growth and soothing the scalp! Click here to Purchase Shea Moisture Jamaican Black Castor Oil

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