In the busy world of beauty, Shania Dion stands out as an emerging leader who blends entrepreneurship with the values of Gen Z. As a co-founder of YANY Beauty, she brings her unique perspective to every aspect of the business, changing traditional ideas about beauty and taking her generations biggest needs and interest into consideration.

“Our generation cares a lot about being open, diverse, and doing things ethically,” says Dion, reflecting the values that guide YANY Beauty. She’s committed to these principles and wants her brand to do more than just sell makeup – she wants it to make a positive difference in society.

Shania Dion, Co Founder Yany Beauty

“I understand what my generation cares about, and I want YANY Beauty to be more than just a makeup brand. It’s a place for empowerment and making the beauty industry better,” she says, explaining her mission.

Shania’s vision includes creating immersive experiences because she knows that Gen Z likes to be involved and engaged. “That’s why we have things like our magic makeup mirror and the Yanysphere community,” she says. These features help people connect with the brand in meaningful ways, while keeping the brand fresh and unique.

The magic makeup mirror is a key part of YANY Beauty’s approach. It lets users have a personalized experience, combining technology with traditional beauty rituals. Through it, people can explore self-expression with YANY Beauty’s range of products.

The Yanysphere community is a place where beauty fans can come together to talk and collaborate. It’s all about celebrating diversity and redefining beauty on their own terms. Shania wants everyone to feel included and empowered. In a world where trends come and go quickly, Shania Dion is a champion of being real and coming up with new ideas. Through her leadership, YANY Beauty isn’t just about selling makeup – it’s about making the world a better place, showing how one person’s vision can make a big difference.

DELUX Beauty