Kimora_designstudioKimora Lee Simmons is known for a lot of things; her fabulous sense of style, her beautiful daughters Ming Lee and Aoki Lee, her luxurious lifestyle, and also, her mogul status.

Kimora’s latest venture, JustFab, recently secured $140 million in funding from investors proving this isn’t just a clothing and accessories line, it is a serious piece of Kimora’s ever-growing empire.

So, $140 million? Yes, that’s A LOT of money, but the idea behind JustFab is simple yet genius.

Users who sign up for input their style preferences and each month, will receive a personalized boutique of shoes and handbags that have been chosen to fit their individual style. With each offering, members receive styling advice and outfit recommendations to complete their look from head to toe.

What makes JustFab so ideal for investors is the growing opportunities that exist. More than just a retail platform, the site is launching an online fashion community that allows users to upload photos and get style advice from other members as well as from JustFab style panel experts.

JustFab is also extending its support services so that all members have access to fashion consultants around the clock.

Like 50 Cent did with Vitamin Water (he is both an investor and a co-creator of the multi-million dollar company), Kimora is using both her name and business sense to make the most of JustFab. Far from your everyday endorsement deal or personal line, KLS is taking JustFab and her empire to new heights.

Are you sold yet? We are. Head over to and let KLS upgrade you!

DELUX Magazine
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