The place we have come to know that surrounds the home of the St. Louis Cardinals has taken on branding in a new way. Designed to be the ultimate dining and entertainment experience, Ballpark Village has tapped into their entertainment sector as they approach their fourth year of the District Rhythm concert series. Now if you have never heard or even attended one of these concerts, you are definitely missing out. In an effort to attract visitors all year round, Ballpark Village took on the task of creating a concert series during the summer as a way to attract baseball and non-baseball fans to the venue. For those who love music, old school, classic music, this is something you will enjoy.
The District Rhythm concert series began four years ago, opening their first year with renowned R&B acts, SWV and Tony Toni Tone. Since then, acts such as Blackstreet, George Clinton, Dru Hill and Mint Condition have graced the Ballpark Village stage. With a lineup of R&B and Funk acts, BPV has managed to attract the crowd that has long since shied away from the nightclub environment. When speaking with Theron Morgan, Director of Business Development for Ballpark Village about the acts chosen to perform, he stated, ” Currently our plan is to book artists from the late 80’s, 90’s and early 2000’s.” Originally, the concert series began inside of Ballpark Village at the Fox Midwest Live venue, but has since then moved outside allowing BPV the ability to accommodate a larger crowd.
This year, The District Rhythm concert series begins on May 26th with legendary singer Morris Day and the Time. Also scheduled to perform in this year’s lineup is R&B group Silk, and singer Jon B on July 21st. The series will be ending on September 3rd with Mr. My, My, My himself, Johnny Gill. From the looks of it, Ballpark Village is on the right path to creating a great entertainment experience for those who visit the venue. Personally, I have enjoyed a concert or two at the venue while hanging with friends. Nothing says its summertime like a good, outside music concert paired with food from one of the venue’s many restaurants. So if you are looking for something to do, be sure to check out this concert series and other events held this summer at Ballpark Village.
I will definitely be there!