As used by DELUX Magazines Publisher/Editor in Chief Keith Griffin II. “This is the best way to stay fashionably correct. Trunk Club keeps be looking fly… which is a definite must. I am the trendsetter of my generation and Trunk Club keeps me there…”
What It Does: Online clothes shopping service for men
Web Site: www.trunkclub.com/
So how does it work? A gentlemen can sign up via the website, pick preselected looks, and answer a small questionnaire with questions like “where do you shop right now?,” “what’s your favorite item in your closet,” sizes, price and color preferences and more. A stylist will then call/contact the customers via their preferred method of communication. Once the stylist gets an idea of the customer’s style, he or she will send a “trunk,” of clothes and ship out via Fedex a handpicked collection of shoes, pants, shirts, and more.
Once the customer receives the order, he can try on the items and send back the clothes he doesn’t like in a prepackaged box. The customer is only charged for the clothes he keeps and isn’t charged for any shipping costs. Outside of of Illinois, customers don’t pay sales tax either. Spaly says that some customers, both Chicago-based and outside of Chicago, prefer to visit Trunk Club’s offices to try on and pick clothes as well.
But Trunk Club is not for everyone. Some men may prefer being able to try on clothes in-stores. Or others may want to be able to find clothes on sale (Or others may not have overbearing wives, like me). And certainly the type of clothing that Trunk Club offers requires customers to have an expendable income. But it does present men with a relatively painless and less time-consuming way to shop. And this seems to be a fairly growing demographic if sales are any indication.