Inspired by the greatest running shoe of all time, our team came up with several iconic cues to tie the fitted back to the shoes that we all have multiple pairs of. Starting out with the 3M reflective grey front panel, we built gradient side panel to showcase the grey, while finishing out the rear of the cap with the reflective applique patch inspired by the unique look of the AM95 heel. On the center of the patch is the “major” branding in pill design, which is the first time we have ever used all lowercase for branding. Details are very important to our team, and we incorporated the white mesh overlay on the undervisor, as well as the orange MAJOR woven label on the inside, which will accompany all upcoming releases inspired by our favorite sneakers.




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