Popular Midwest retailers Beverly’s Hill and Boxers have brought their 20 years experience in women’s and men’s intimate apparel to 123underwear.com, a luxe, newly launched ecommerce site with a designer collection of panties, underwear, bras, loungewear, sleepwear, shapewear, athletics and related accessories.

As many women will attest, shopping for intimates apparel, particularly bras and shapewear, can be a daunting experience. Even men, who were once thought to only buy their “drawers” in a package of six, are broadening their horizons and opting for style and comfort in their innerwear. Having fit and styled thousands of men and women for years in their St. Louis stores, the founders of 123underwear.com have assembled a classic collection of intimates that have been satisfying the fashion and form needs of its devoted clientele.

“We actually are your neighborhood underwear and bra boutique, so we know the brands that we carry intimately, because we listen to and fit women all day,” says Beverly Russina, co-owner of 123underwear.com. “And we fully understand what women go through to build and maintain their undergarment wardrobe. We also know from our female customers that they are doing a good portion of the shopping for the men in their lives. So 123underwear.com was created to satisfy both of those unique needs.”

The online world is not new to the Russina Family, who established MensUnderwearStore.com over a decade ago, and has become one of the leading men’s designer undergarment retailers domestically and internationally. Matriarch Beverly Russina established bricks-and-mortar retail store Boxers in 1990 to meet the growing demand for a shop that gave men the chance to get out of their discount basics and into the high-quality, fashionable underwear and loungewear. Today, Boxers is one of the few stores of its kind in the nation. Beverly opened Boxers’ female counterpart, Beverly’s Hill, a few years later as women’s undergarment needs became more intricate and the demand for such specialty intimates retailers increased. The company has leveraged its strong relationships with premier brands including Calvin Klein, Diesel, Puma and Mary Green to build out its women’s intimate apparel line online at 123underwear.com.

Additional brand names carried at 123underwear.com include Cosabella, Chantelle, Elle Macpherson, Wacoal and Beyond Yoga, to name a few. At 123underwear.com all domestic orders are shipped free. The online retailer processes and ships all orders within 24 hours without additional handling fees.

“Right now, our inventory reflects the trie and true styles and brands that our customers can’t live without,” adds Beverly. Our collection of intimates is classic and classic never disappoints.”

Both Beverly’s Hill and Boxers were nominees for The Best of Intima magazine’s “Best Shop” Awards. Beverly’s Hill was in the top five finalists of 151 nominees

DELUX Magazine
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