I’m team matte when it comes to lip color. Bold, sophisticated, matte colors like Mac’s “Heroine” and “Ruby Woo” have permanent spaces in my beauty stash. When news spread, then, that lip gloss was making a comeback, I quickly dismissed the buzz. Nobody has time to apply and reapply sticky gloss all day long.

Why in the world did I just purchase one two three new lip glosses then? Let me tell you what happened. Mac recently launched Vamplify, a collection of lip glosses in seventeen colors. These glosses promise to deliver high shine, opaque color, and staying power. I got curious, I tried them, and I loved them.

Mac Vamplify Lipgloss 4c

These are really pigmented glosses with the color payoff of liquid lipstick, y’all. And, get this. They’re not sticky. The glosses don’t last as long as matte lipstick, but they do have the staying power of traditional lipstick. Here are three swatches in the colors “Peer Pressure,” “What’s Going On,” and “How Chic is This.”

Mac Vamplify Lipgloss 2c2

I’m a huge fan of the product’s doe-foot applicator, which is the perfect size and shape for getting lots of color in just one swipe. The applicator’s tapered tip makes outlining the contours of the lips easy too.

Mac Vamplify Lipgloss 5c

Vamplify glosses are limited edition products that are expected to sell out. So, head to your nearest Mac counter and try them now. Each gloss retails for $20.

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