Sneaker guru Nick Loftis threw an invite only Sneaker Show at Karma night club this past Sunday. Those who attended were asked to donate to a toy to charity, but it wasn’t a strict requirement to preview the latest in exclusive footwear.
Loftis’s star studded fashion show brought out St. Louis’ top names in the industry from Eyekon Clothing Co.; JBuck of Vixen’s Wardrobe; web sensations, Made Monarchs; party hosts Phil Assets & ILLWiLL Fitz; Rob Kirk; Spiffy; Chingy and Mocha Latte. Performances by Frost and hosted by King Louie.
The event also featured sexy ladies in Greedy Genius branded body paint, while the guys rocked custom pairs of Greedy Genius sneakers which matched their sexy, St. Louis swag.
Combined with t-shirt and sneaker give-a-ways, high-end footwear, and a crowd of local and national celebrities and socialites; the show proved to be a roaring success.
By the close of the evening, anyone who was previously unfamiliar with Greedy Genius was well-acquainted with the brand. While achieving local, national, and even international accolades, Nick Loftis and his Greedy Genius team are continuing to build their brand, one step at a time.
By: Jessica Buck