Willow Smith is having the best day ever.
In the 24-hours since her blazing new single “Whip My Hair” leaked, the fashion-forward 9-year old has been the talk of the music industry – with everyone from Solange to Jazmine Sullivan singing her praises. Now, it has been confirmed that she is latest artist to sign to Jay-Z‘s label Roc Nation.
The rumor mill has been buzzing about this signing for a while, and now that it’s officially confirmed we can say two things : 1. Willow is about to be the biggest thing in music. 2. Jay-Z is a genius. We’re looking forward to hearing Willow’s album, hopefully her father makes a guest appearance!
Latest posts by DELUX Magazine (see all)
- BLCK NERD: St. Louis Clothing Brand Redefining Streetwear Culture - Tuesday, September 30, 2025
- 2025 GALA EN BLANC | Urban Sprouts Development Center - Tuesday, September 23, 2025
- The Moniker: Downtown STL’s Newest Luxe Dining Vibe - Wednesday, September 17, 2025








