St. Louis native YORO is making her mark in the world of film and fashion as a talented wardrobe costumer, bringing storytelling to life one look at a time. Known for her eye for detail and ability to translate emotion through style, YORO’s artistry shines in the upcoming feature film Soul on Fire — in theaters October 11.

Her creative approach blends research, collaboration, and instinct, ensuring every costume tells a story that enhances the heart of the film. “When I’m building a wardrobe, I’m thinking about who this character is—what they’ve been through, how they move, how they want to be seen,” she shares.

Beyond her work on set, YORO is passionate about representation and inspiring the next generation of St. Louis creatives. “There’s so much untapped talent here,” she says. “If my work can inspire someone else to start, that means everything.”

Read our full interview with YORO as she discusses her journey, her creative process, and the powerful role of costume design in storytelling.

Delux: Can you share how you first got started in costume design and wardrobe styling?

Yoro: It all started with my love for creativity and storytelling through fashion. I’ve always had an eye for style, even before I had formal opportunities. I began designing jewelry and styling people for local shows, then started curating fashion events in St. Louis. I was hired to work with Brian Owns on a short film for PBS  called ” An Intimate Christmas” as Lead Costume Designer, then my transition onto a major film came unexpectedly — after hosting a wardrobe closet sale, a production coordinator who saw me on Fox2Now attended, loved my energy, and connected me to work on my first movie, On Fire. That moment opened a whole new world for me as a costumer, and I’ve been growing in that space ever since.

Delux: What inspired the name “YORO,” and how did that identity evolve into the creative brand we see today?

Yoro: “Yoro” is a combination of my first and middle name, YOlanda ROshell that grew into a whole movement. It represents my authentic self — bold, creative, and purpose-driven. Over time, it became more than a name; it became a brand that stands for bridging gaps and creating opportunities for others. Everything under the Yoro brand—whether fashion, film, or events—carries the same mission: to celebrate creativity and community.

Delux: Growing up in St. Louis, how did your surroundings influence your creative journey?

Yoro: St. Louis has always been full of hidden gems—talented people with big dreams but limited exposure. Growing up here on the NorthSide
taught me resilience and resourcefulness. I learned how to create something beautiful out of what you have, and that’s still how I work today. The city’s blend of grit, soul, and creativity inspires me to keep pushing boundaries and spotlighting local talent.

Delux: What does your process look like when you’re building a look or wardrobe for a film or project?

Yoro: My process starts with the story. I read the script and study each character—their emotions, growth, and environment. Then I create a wardrobe continuity board with reference photos, textures, and tones that align with the film’s mood. I pull pieces from different sources—thrifted finds, designer collaborations, or even custom-made items—to bring each character to life authentically.

Delux: How do you balance storytelling through wardrobe while staying true to your own creative eye?

Yoro: I see wardrobe design as a collaboration between story and style. My creative eye guides the aesthetic, but the story dictates the direction. I infuse subtle touches of my signature—texture layering, bold accessories, or color symbolism—without ever overpowering the character’s truth. It’s about balance, emotion, and purpose.

Delux: What’s the most rewarding part of collaborating with directors, actors, or production teams on set?

Yoro: Seeing a character fully come to life. When an actor steps into wardrobe and suddenly becomes that person—it’s magic. Those moments remind me why I do what I do. Collaboration also teaches patience, humility, and flexibility. We’re all pieces of one creative puzzle working toward the same vision.

Delux: You’ve worked on some major projects — can you share a memorable moment or challenge from set that taught you something new?

Yoro: On one set, we had a major wardrobe change happen last minute due to a continuity issue. I had to recreate a look using completely different pieces within minutes before cameras rolled. It taught me to stay calm under pressure and trust my instincts. Challenges like that sharpen your skill and build your confidence.

Delux: How has working behind the scenes in film and fashion shaped your understanding of both industries?

Yoro: Fashion taught me creativity and presentation; film taught me structure and storytelling. In fashion, it’s about visual impact; in film, it’s about emotional truth. Working in both worlds showed me how style can drive narrative—and how wardrobe can be one of the most powerful storytelling tools on screen.

Delux: What advice would you give to someone who wants to break into costuming or production work?

Yoro: Start where you are. Volunteer, assist, learn every department, and build relationships. The key is consistency and humility—no job is too small. Be prepared, be professional, and always show up with good energy. Opportunities often come from people remembering how you made them feel on set. And know that every opportunity may not be a paid one, but seek out the ones that holds value to you.

Delux: As a Black creative from St. Louis working in film, what does representation mean to you in this space?

Yoro: Representation means everything. It’s not just about being seen—it’s about being valued, respected, and having the chance to tell our own stories. Every time I step on set or into a fashion space, I carry my city and my culture with me. I want people to see excellence, professionalism, and creativity through me.

Delux: How do you hope your work inspires or opens doors for other young artists and designers in your community?

Yoro: I hope it reminds them that you don’t have to leave St. Louis to make an impact. I want them to know that their gifts are valuable and that creativity can be a career. Through Black Creatives in the Lou™ and Fashion Friendzy™, I’m creating platforms where young artists can be seen, celebrated, and connected to real opportunities.

Delux: Where do you see YORO and your brand evolving in the next few years?

Yoro: I see the Yoro brand expanding nationally—producing more films, fashion showcases, and creative partnerships that merge art, purpose, and community. I want to open a creative studio that serves as a training ground for future stylists, designers, and costumers. My goal is to leave a lasting creative footprint that others can build from.

Delux: Are there any dream projects, designers, or productions you’d love to collaborate with?

Yoro: Absolutely—collaborating with Ava DuVernay, Issa Rae, or Tyler Perry Studios would be a dream. On the fashion side, I’d love to partner with Harlem’s Fashion Row, Brandon Blackwood, or LaQuan Smith. I love creative minds who use their platforms to empower others.

Delux: What do you want your creative legacy to say about your work and your journey?

Yoro: That I used my gifts to serve others. That I built bridges, opened doors, and inspired people to live creatively and authentically. My legacy is rooted in faith, creativity, and community—and I hope it continues to shine long after I’m gone.

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