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I hesitate to pat myself on the back, but I am recognized as a key social influencer in the Liquor and Spirit Space. From helping launch brands such as Tequila Avion and Martell — I’m often hit with the same…
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Why Your Sponsorship Proposals Are Getting Rejected. To some of you what I’m going to write below will be insightful information to others it will be a repeated loop of advice that I’ve whispered and gradually screamed at the top…
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TUNE UP: INTRODUCING ABSOLUT TUNE Absolut Tune is an interesting entry in the beverage alcohol space – it’s not quite a hard spirit, and not really a sparkling wine, it lives somewhere in between. In an utterly unexpected move, Absolut has…
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