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Brands often focus their marketing initiatives on specific groups of people when running campaigns. It allows them to tap into the culture or lifestyles of that group and showcase how they (the brand) may meet a need for them (the…
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Copeland, 30, is working on a memoir for Simon & Schuster’s Touchstone imprint and picture book for G.P. Putnam’s Sons Books for Young Readers, part of Penguin Group (USA). Copeland helped break ground as an African American female soloist for the American Ballet Theatre. According to a release Wednesday by the two publishers, both of her books are scheduled for 2014.
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