Reuters reports that Salvatore Ferragamo has designed a limited collection to raise funds for breast cancer groups called the Pink Collection.
The collection will go on sale in October, which is celebrated as breast cancer awareness month. 10 per cent of Ferragamo’s sales in Asia (Hong Kong, China, Taiwan, Korea, Singapore, India and Australia) will go to breast cancer foundations.
“Asia is waking up from last year’s financial disaster much faster than Europe or the United States,” Michelle Ng, regional managing director for Ferragamo, told Reuters.
“Right now, we’re seeing better performance and sales in Asia than anywhere else, due to the new wealth in the region and also the growing middle class which aspires to buy designer goods.”
The collection includes a pink, crystal-embellished edition of Ferragamo’s signature ballerina shoe as well as a perfume, a watch, a T-shirt and a canvas tote, with prices ranging from $256 to $1,050.
Also on offer are pair of bespoke pink satin sandals and a matching evening clutch which will be auctioned off for charity, with bids starting at $4,240.