Jennifer Lopez is taking yet another spin in a Fiat 500, but this time she’s doing it with even more style.
The new J.Lo commercial for the Italian automaker brings the movie and pop star downtown from her native Bronx to the ritzier streets of Manhattan to show off a new collaboration between Fiat and the storied Gucci fashion label.
The Turin-based auto manufacturer, which is the parent company to Chrysler, says the Fiat 500 by Gucci represents an “important partnership between two brands that have always expressed Italian genius and creativity across the world.”
The small car boasts “true Italian style” and is “brimming with fashion references,” the company says, including chrome accents, a Gucci-logoed Frau leather interior and a simulated velvet dashboard.
Gucci and Fiat are also pushing the car’s connection to the 150th anniversary of Italy’s unification, though we don’t think we’d see Giuseppe Garibaldi riding shotgun around Manhattan with J.Lo.
The car, which will be available in U.S. dealerships early next year, starts at $23,500. That’s less than a Gucci crocodile tote ($29,900).
What do you think? Does a fashion partnership make sense for Fiat? Let us know in the comments.
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