Known for her classic, yet eclectic style, Solange joins the roster as the face Calvin Klein’s holiday collection. The classic American brand, Calvin Klein has recently revealed they have chosen none other than Solange to star in their new campaign. Sporting a platinum blonde afro and toned body, Solange looks phenomenal in each of her photos. Alongside of her, a group of singers/songwriters Solange curated herself to be featured as well.
The underwear and denim campaign lineup features artists, Solange, Kelela, Caroline Polacheck, Dev Hynes, and Kindess’ Adam Bainbridge.
The singer is featured in signature Calvin Klein underwear and Calvin Klein denim jackets and jeans. The wardrobe also includes white sleeveless shirts and other denim separates. Each of the styles are currently available in stores and online.
The brand has updated its signature ‘#MyCalvins’ tagline for this campaign, rolling out its new call to action: ‘Our Family. #MyCalvins.’ The evolved concept “has family at its center, a display of unity between strong individuals, further emphasized by the symbolism of the traditional American quilty,” stated in a release by the fashion house.
This campaign marks the first time Solange has worked with Calvin Klein in an official capacity. The singer has previously aligned herself with renowned fashion brands like Levi’s, Reebok and even Marc Jacobs. The concept of the photos exudes coolness among a group of creatives already known in their perspective circles.
Like most of her retro, yet fashion-forward style choices, we think Solange made a great call here.