Alexis Flagler, Founder and CEO of TRU Connoisseur, is no stranger to overcoming challenges and breaking barriers in the beauty industry. A dedicated mother and wife, she built her multimillion-dollar company from the ground up after a tough period in her twenties when she lost everything. Alexis rose from this setback with a determination that fueled her path to success, establishing a brand that not only revolutionizes wig care but also focuses on empowering women to embrace their beauty confidently.

TRU Connoisseur is known for its premium, natural hair care solutions that help style flawless wigs. Alexis has even made history by styling 45 clients in a single day, a testament to her expertise and passion for the craft. With over a decade as a licensed cosmetologist and educator, she’s mastered her craft while also earning a master’s degree in healthcare, a blend that has informed her holistic approach to beauty. Her products are beloved by high-profile celebrities, including Cardi B, Saweetie, KeKe Palmer, and Kylie Jenner, who rely on TRU Connoisseur products to achieve show-stopping looks.

Reflecting on her journey, Alexis shared, “Being in the beauty industry as a Black woman taught me resilience and the importance of authenticity. There were hurdles in challenging stereotypes and proving that premium, natural products can cater specifically to our unique hair needs. Every challenge pushed me to be intentional about crafting TRU Connoisseur as a brand that truly understands and respects the diverse beauty of Black hair.”

TRU Connoisseur isn’t just about hair care; it’s a movement that uplifts and celebrates women from all walks of life. With a commitment to authenticity, inclusivity, and education, Alexis and her team work tirelessly to ensure every woman feels valued. Through community initiatives and exclusive programs, TRU Connoisseur has created a supportive space for women who believe in a healthier approach to beauty, where they can explore different aspects of their identity with confidence and pride!

Camille Smith
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