Having initially set out to represent and highlight a range of the best in menswear fashions, the recent Jacket Required London trade show showcased the upcoming Spring/Summer 2012 collection from Japanese label, BEDWIN & THE HEARTBREAKERS. Striking a balance between street fashion with the sensibilities of high end fashion menswear, the label’s forthcoming range is being branded under the theme of “My Smile is a Rifle,” a quote from John Frusciante, a former member of the Red Hot Chili Peppers. Highlighting a range of accessories, eyewear, bottoms, and tops, the BEDWIN range paired well with the trade show’s sophisticated leaning while infusing its unique DNA of Japanese street.

Director: Santiago Arbelaez

courtesy HYPEBEAST


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